In nearly 600 pages, the dream factory features hundreds of fullcolor photos of incredibly rare, collectible, and limited. Since 1987, the fender custom shop has been a dream factory, producing guitars that are to playing what ferraris are to driving. Building the saleen stratocaster 1 dream factory fender. Finish type, poly versus lacquer, aside, the american series is on par with the custom shop in every way. The fender custom shop produces specialorder guitars for customers through a custom shop dealer network, creates limited edition high end quality guitars, builds limited edition amplifiers, and does some. In over 600 pages, learn the fascinating tale of the fender custom shop and its illustrious artisans as only tom wheeler can tell it.
Unprecedented view inside one of the music industrys most creative custom instrument shops, revealing how playable. Mahogany body, black grain filler, tobacco burst, black binding, duncan stacked p90 neck pickup and tele bridge pickup, rosewood neck oil finished, ebony fretboard, rsd bridge, and gold hardware. Learn how the fender custom shop, originally intended to employ just two master craftsmen, grew into the most prolific custom instrument shop in the music industry. Apr 14, 2018 i like the straight up american stuff from fender american standard, american series, profession etc. Indeed, features and production techniques that were devised in the custom shop for the greats sometimes found their way to fenders lowerprice production. Does the fender custom shop have a direct number i can call. The custom shop is home to fenders most skilled and talented builders. The dream factory features hundreds of fullcolor photos of incredibly rare, collectible, and limited edition handcrafted guitars. Apr 14, 2018 i have a 90s custom shop strat and an early 2000s american series strat. The debut episode of fender s dream factory video series spotlighted the stratocaster 1, a futuristic carbonfiber electric guitar designed in collaboration with saleen automotive now the company has unveiled the second installment in the series, which focuses on the marauder, an experimental offset design from the 60s that never made it into production, but has now been. Fender s mod shop gives you the chance to create a factory customized electric guitar or bass thats as unique as you are.
Shot inside fenders original fullerton, california home in 1959 according to the uploader, film restoration company cinepost. Our custom shop dealers will be able to help you work through the specs so that you have a better idea of what will best suit your specific playing style. Fender 0995501016 the dream factory, custom shop, wheeler. The fender custom shop is affectionately known as the dream factory and its quite true. Its a bustling, noisy and creatively volcanic place that reearns its nicknamethe dream factoryevery day. In over 600 pages, the dream factory features hundreds of fullcolor photos of incredibly rare, collectible, and limitededition handcrafted guitars. Little did they know what the very near future held in store for the fledgling operation. Fender custom shop by tom wheeler foreword by billy f gibbons published by hal leonard books october 18, 2011 ordering information. Its just an incredible wonderland of vintage machines and hardworking craftsman doing what theyve been doing for decades. Your dreams are what make the fender custom shop the reality it is today. You know it when you play oneits definitely more than the sum of its parts. From winding pickups to designing carvings in wood bodies, these masters have reached the pinnacle of their craftand fender puts their. Heres a tele tuesday treat from master builder kyle mcmillin. Shop founders john page and michael stevens are pictured early in 1987 working on their first commission, a foam green left handed thinline telecaster for elliot.
Fender custom shop pushes the dream factorys boundaries. The custom shop embodied a new attitude at fendera commitment to responsiveness and to meeting the needs of the customer, be it a clapton, a beck, a vaughan, or the man on the street. The dream factory, the amazing story of the people behind. The fender custom shop has long been referred to as the dream factory for good reason. Fender s custom shop was officially established at the corona factory in california at the start of 1987.
We pride ourselves on some of the coolest fender custom shop store exclusives around. The dream factory was born after ross entered the fender shop for the first time while scouting for another shoot. Fender guitar and bass amplifier owners manuals and. Front cover table of contents page 1 table of contents page 2 slipcase book and slipcase slipsheet back to top.
Automotive founder steve saleen tell the story of stratocaster 1 a carbon fiber. The sound heard round the world centennial edition series. Fender custom shop by tom wheeler 16 the soul of tone. Welcome to the dream factory, the epicenter of guitarbuilding innovation. The sales department at your local fender custom shop showcase dealer is your direct link to the custom shop sales department. Due to covid19 we are focused on protecting the safety of our employees. Fender s custom shop employs master builders, people who have dedicated their lives to being the best at creating beautiful, unique instruments. Fender the dream factory limited edition custom shop book. The dream factory features hundreds of fullcolour photos of incredibly rare, collectible, and limited edition handcrafted guitars. The dream factory directors cut by ross haines tells the incredible story of the renowned fender custom shop through the eyes of eight master builders who founded the shop.
Discussion in telecaster discussion forum started by tonytrout. Any orders received during the level 4 lock down period will be fulfilled as soon as possible. The dream factory fenders custom shop strings by mail. Cmc guitars fender custom shop fender relic fender.
Fender resurrects the mid60s marauder offset, this time. Apr 21, 2017 the dream factory directors cut by ross haines tells the incredible story of the renowned fender custom shop through the eyes of eight master builders who founded the shop. Learn how the fender custom shop, originally intended to employ. Folks, if you love guitars, drop dead gorgeous photos of guitars and learning about fender guitars and the fender guitar custom shop, then by all means, buy. Get a low price and free shipping on thousands of items. Rejoins fender in early 1987 as cofounder, with noted luthier michael stevens, of the spanking new fender custom shop. Fender custom shop workshop limited edition 2011 alder body selected premium quality. Sep 01, 2011 in nearly 600 pages, the dream factory features hundreds of fullcolor photos of incredibly rare, collectible, and limitededition handcrafted guitars.
Tom wheeler this third in a series of hardcover books joins the awardwinning titles the. Finely crafted guitars and basses created by artists, for the artist. Known as the dream factory and home to fenders master builders, the custom shop lives up to its nickname, crafting dream instruments for avid collectors and esteemed artists, including jimmy page, eric clapton, jeff beck, merle haggard and stevie ray vaughan. The fender custom shop, based in corona, calif, is known worldwide. The dream factory is the third in a series of hardcover books, joining the awardwinning titles the stratocaster chronicles and the soul of tone by authorhistorian tom wheeler. Work directly with our team of worldclass luthiers and master builders in corona, ca to create your dream instrument. More than 630 images illustrating the first master builders and their humble beginnings through the many changes up to. Get the guaranteed best price on biographies like the fender the dream factory.
The fender mod shop was on display at the 2017 winter namm show and allowed guests to enter an immersive digital studio experience and design their dream guitar. Glad they emulated a manual transmission with 3 pedals. Celebrating 50 years of the fender strat by tom wheeler 15 the dream factory. Amazing 1950s footage from inside the fender factory video. If ordering for an older discontinued amp, please include photos or as much descriptive information on the product as you can. The dream factory, the amazing story of the people behind the. Stevens and john page opened the fender custom shop in 1987 in a small, 850squarefoot space next to the main fender factory. The custom shop is home to fender s most skilled and talented builders.
The new additions join 10 previously released models, making for an impressive family built for the most discerning musicians. In nearly 600 pages, the dream factory features hundreds of fullcolor photos of incredibly rare, collectible, and limitededition handcrafted guitars. The custom shop certainly offers some nice instruments, but i lean toward suhr and anderson when i get into custom shop prices, the quality control has been better in my experience, i like the playability of suhr and anderson. Stcshaped guitar fender custom shop 60 relic stratocaster. Custom design your own fender instrument from your laptop, mobile device or favorite retailer. Strings by mail the dream factory fender s custom shop hardcover within a 10 by 10 deluxe slipcase author. Great coffee table book about some of the greatest guitars every produced. Celebrating 60 years of fender amps by tom wheeler 17 the fender telecaster by a. During this period hes at the epicenter of whats come to be known as the dream factory arguably the most creative era in. The custom shop pays homage to fender s original early50s. Once you have decided on your ideal guitar, the custom shop dealer will arrange a quote for you, and when you are happy with the quote well submit your order to the fender custom shop. No spec that the music zoo has ever requested has been off the table. If you are unable to create one of these document formats and would be willing to send in your hard copy to the address above, wed be happy to scan it and return it to you promptly. If i hadnt traded into the custom shop in a good deal, i wouldnt pay a premium for one.
Each man recounted the emotional ups and downs of the company, the crazy startup environment, and most importantly the pride of craftsmanship. Have a look at the video clip below for some fantastic rare footage of the fender guitar factory from the late 1950s. The custom shop pays homage to fenders original early50s. With an illustrious history dating back to 1946, fender has touched and transformed music worldwide and in nearly every genre. Custom shop designed, means a prototype was made in the custom shop and the replicated in a production line. Apr 06, 2017 the dream factory was born after ross entered the fender shop for the first time while scouting for another shoot.
A pdf would be great, or even a scanned jpeg, gif or tiff that we can convert. This look behind the doors of the fender custom shop features hundreds of fullcolor photos of collectible and limited edition handcrafted guitars. The fender custom shop is a division of fender musical instruments corporation, housed within their headquarters complex in corona, riverside county, california. The dream factory joins the awardwinning series of hardcover books by authorhistorian tom wheeler, including the stratocaster chronicles and the soul of tone. Since 1987, the fender custom shop has been making dreams come true producing guitars that are the best of the best. Pdf file product graphs structure and recognition best book the dream factory fender custom shop pdf file unmeinotenrin japanese edition. Dec 04, 2011 the dream factory fender custom shop series. Fender musical instruments corporation is the worlds foremost manufacturer of guitars, basses, amplifiers and related equipment. The intention at first was to make oneoff guitars for individual customers. Fender the dream factory limited edition custom shop.
Custom shop builders are completely dedicated to their artpart craftsman, part artist, part music fan and, more often than not, part mad scientist. Custom shop designed fender stratocaster guitar forum. If you are ordering a oneoff masterbuilt instrument, the master builder commissioned to build your instrument may contact you with questions and to confirm details, but only after an order has been placed. In nearly 600 pages, the dream factory features hundreds of fullcolor photos of incredibly rare, collectible, and limitededition handcrafted. Earliest custom shop guitars looking for info fender. We are accepting online orders but shipments may take longer than normal. In over 600 pages, the dream factory features hundreds of fullcolor photos of incredibly rare. Oh it is a good guitar but so is my american series. The fender custom shop is proud to introduce five striking models to its 2012 limited collection. Custom shop 60 relic stratocaster fender audiofanzine. Learn how the fender custom shop, originally intended to book. Nzs covid19 alert level will reduce to level 3 from tuesday 28th april 2020 and we will reopen for business. From its inception in 1987, the custom shop has grown from two builders to over fifty artisansa veteran band of builders, each a specialist dedicated to their own area of expertiseworking together to build your ideal fender to your exact specifications.
When tours are running, theyre offered thursday mornings only gathering at 9. And let me tell you, the baja tele is regarded as one of the best teles out there including american ones, and the cp strats are a players favorite so i think the fact that the custom shop specd. Fender mod shop allows players to select the look, feel, and sound of their instrument by choosing from one of four fender modelsthe telecaster, stratocaster, precision bass or jazz. Hal leonard dream factory fender custom musikhaus thomann. Tom wheeler this third in a series of hardcover books joins the awardwinning titles the stratocaster chronicles and the soul of tone by authorhistorian tom wheeler. Its a bustling, noisy and creatively volcanic place that reearns its nicknamethe dream factory every day. The idea was that theyd build a few custom instruments for artists and some showpiece instruments for trade shows. Page samples previous next click anywhere to close this window.